How It Works What Gets Reported Straight Talk Safety Profile Who It's For FAQ Book a Demo →

The number on the back of the truck is where feedback goes to die.

The 1-800 "how's my driving" sticker was built for a payphone era. Nobody pulls over to call it, the voicemail goes unchecked, and the rare message that lands has no GPS, no unit ID, and no time. A QR sticker fixes the intake: a witness scans, says what they saw — good driving or bad — and you get a structured, time-stamped report with the vehicle and location in a dashboard. No hardware, no app for the reporter.

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Métis-Owned Canadian Business
Data Stored in Canada
PIPEDA Compliant
QR
Replaces the 1-800
60s
To File a Report
GPS
Unit + Location + Time
Both
Good & Bad Driving
$0
Hardware Cost
The Gap

Somebody wanted to tell you. The 1-800 made sure they didn't.

A parent watches one of your vans blow through a crosswalk near a school at pickup time. She's furious, and she wants to say something. She catches the unit number and, on the back door, a faded sticker with a 1-800 and a five-digit code.

She's driving. She's not dialling a toll-free number and reciting a code from memory at the next light. By the time she's home she's cooled off, or forgotten the number, or decided it's not worth sitting through hold music to leave a message she suspects nobody checks.

So the one report that might have started a coaching conversation never reaches you.

And on the days it goes the other way — a driver who stopped to help, who waved someone in, who was a credit to your name — that never reaches you either. The good and the bad both die at the same dead number.

The observation isn't the problem. People see your vehicles all day. The problem is that the only channel you offer is one nobody will use. NotifyMeDriving replaces it with the thing already in the witness's hand: a phone camera, a QR code, and about a minute.

How It Works

Scan instead of call. Structured report instead of voicemail.

No app and no account for the reporter. The whole point is to remove every reason a witness has not to bother.

1
QR sticker on the vehicle
A weatherproof decal on the rear — and sides where you want it — replacing or sitting alongside the old 1-800. Outdoor-grade vinyl specified for Canadian winters. Each vehicle carries its own code, so the report already knows the unit.
2
Witness scans — no app
Phone camera, no download, no account. They pick from a plain-language list — a concern or a compliment — add a note, and send. Doable from a parked car in under a minute; never while driving.
3
Structured report to your dashboard
You get the unit ID, what was reported, the GPS coordinate and a timestamp — not a vague voicemail. Cross-reference it against your own vehicle data in seconds to confirm it was your truck, there, then.
4
Logged for coaching
Every report recorded against the driver and vehicle, positives included. That becomes a documented behaviour trail you can use for a coaching conversation, recognition, or a record of what you were told and when.
What Gets Reported

Both sides of the wheel — not just the complaints

A reporting channel that only captures anger trains your drivers to fear it. One that captures recognition too becomes something they'll stand behind. The form makes both easy.

Following & spacing
Most common concern
  • Tailgating or following too close for conditions
  • Brake-checking or aggressive closing
  • Cutting in without room after a pass
Lane & manoeuvres
High-visibility to the public
  • Unsafe lane changes or failure to signal
  • Weaving, drifting, or straddling lanes
  • Improper or unsafe passing
Distracted & speed
What witnesses notice first
  • Phone in hand or obvious distraction
  • Speed clearly unsafe for the road or conditions
  • Running lights, stops, or a crosswalk
Courtesy & conduct
Reputation risk
  • Aggressive gestures or road-rage behaviour
  • Failure to yield to pedestrians or cyclists
  • Conduct that reflects on your company name
Parking & property
Community complaints
  • Blocking driveways, hydrants, or accessible spaces
  • Idling or parking where it causes a problem
  • Damage to property noticed by a bystander
Positive reports
The half nobody else captures
  • Courteous, professional driving worth recognising
  • A driver who stopped to help or defused a situation
  • Feedback you can hand back to the driver by name

Report categories are configurable per operator. Positive reporting is on by default — the recognition path matters as much as the concern path for driver buy-in.

Straight Talk

What a public report is, and what it isn't

A scan is a claim, not footage. We want to be completely straight about this, because it's the heart of the product. A stranger's report tells you what somebody says they saw. It is not AI-verified dash-cam evidence, and we will never dress it up as proof. What it is: an early, structured, time-stamped signal you did not previously have any way to receive.

This is not Motive or Samsara, and it isn't trying to be. If you can justify the capital and the install for AI cameras that verify events with video, those are a different and heavier tool, and for high-risk long-haul they may well be the right one. NotifyMeDriving is the cheap, no-hardware option — the one that makes sense for the vehicles where a camera program will never be approved.

The sharpest fit is the mixed fleet: cameras on the tractors if you want them, a QR sticker on every van, pickup, and light unit where the capex was never going to happen.

The value is documentation and coaching, not operational savings. We're not going to hand you a payback calculation we can't stand behind. What you get is a real intake channel where you had a dead phone line, a behaviour record you can coach from, and evidence you were listening — which matters in a complaint, an HR conversation, or an insurance discussion.

And the open question we're testing. This depends on a witness choosing to scan instead of shrug. We believe the friction — a phone camera and a minute, versus a toll-free call nobody makes — moves that meaningfully. But it's a belief we're proving in pilots, not a number we've banked. Ask us for a measured pilot and you'll see the real report volume for your fleet inside a quarter.

Safety Profile

Where a report lands on your record — honestly

Fleet operators ask whether this moves their safety rating. The truthful answer takes a minute, and we'd rather give it than a slogan.

🍁 What a public report does NOT do
It is not enforcement

Nothing a member of the public submits appears on your carrier profile or safety rating. Those are built from enforcement — collisions, convictions, and roadside inspections. Anyone who tells you a QR sticker directly raises a safety rating is overselling it, and we won't. A report is information for you, not a mark against you.

📋 What it actually gives you
Early signal and documentation

A chance to coach a driver before a pattern becomes a collision or a conviction — which are the events that do weight your profile. Plus a documented record that you have an active feedback and coaching program, which is the kind of thing an underwriter or an auditor asks about in practice.

Being Precise

The mechanism is prevention and documentation — not a number we'll invent

Safety-rating systems differ by province and by what you're measured against, and the honest value of catching a behaviour early is that it can head off the collision or conviction that actually moves your rating. We're deliberately not going to print a "improves your score by X" figure, because a real number has to be grounded in your specific rating system and your own history — not asserted on a website.

Bring the system you're measured on to the demo. If you can tell us what a one-point movement is worth to your operation, we'll work through where this realistically fits — and tell you plainly if we don't think the case is there. Defect reporting on your equipment is covered by our sister product, NotifyMeFleet, and most fleets run the two together.

Old vs. New

The 1-800 versus the QR

Same idea — invite the public to tell you how your drivers drive. One channel is dead on arrival; the other is in everyone's pocket.

The 1-800 sticker
Feedback goes to die
  • Nobody pulls over to dial a toll-free number and a code
  • Voicemail box nobody in the office actually checks
  • No GPS, no timestamp, no reliable vehicle ID
  • Only the truly enraged ever follow through — so it's all bad, no good
  • No record, no dashboard, nothing to coach from
  • You can't prove you were even listening
With NotifyMeDriving
A channel people will use
  • Scan with the phone already in their hand — no call
  • Structured report lands in a dashboard, not a voicemail
  • GPS, timestamp and unit ID on every submission
  • Positive reports captured too — recognition, not just complaints
  • Full behaviour history per driver and per vehicle
  • Documented proof you have an active coaching program
Who It's For

Fleets with your name on the door of every vehicle

Especially where a camera program is never getting approved for every unit.

Service & light commercial fleets
Vans, pickups and light units where AI dash cams can't be cost-justified per vehicle, but the company name on the side is a reputation you protect.
Franchise & multi-location operators
Where head office needs a consistent way to hear about driver conduct across every location, and to show franchisees a real program is running.
Mixed fleets
Cameras on the tractors if you run them; a QR sticker on every van and light unit where the capex was never going to be approved. One dashboard for both.
Safety-conscious & public-facing
Operators who want a documented, two-sided feedback loop for coaching and recognition — and proof to insurers and auditors that it exists.
Integrations

Works on its own. Fits what you already run.

Useful on day one standalone, and able to surface inside your existing tools if you want it there.

Standalone coaching dashboard
Every report by driver and vehicle, positives and concerns, with GPS and timestamp — plus SMS and email alerts to the manager. No other software required.
DashboardSMSEmail
Into your telematics
Reports can appear alongside your existing vehicle data so a behaviour report sits next to the trip it belongs to, cross-referenced against location and time.
Fleet CompleteGeotabMotiveSamsara+ API
Or route scans to your own system
Configure a custom destination URL per vehicle and the scan goes straight there. We store the URL and route the scan; whatever lives at the other end is yours to build and support.
Custom RedirectPer-Vehicle
Canadian entity, Canadian invoice
NotifyMe Inc., a Métis-owned Canadian federal corporation. Billed in CAD.
Data stored in Canada
Personal information stored and processed in the Canada Central region. PIPEDA and CASL compliant.
Live in a day
Decals on the vehicles, manager on the alert list. No hardware, no install, no downtime.
No lock-in
Platform-agnostic. Run it standalone or beside any telematics you already use.
FAQ

The questions fleet managers actually ask

Including the skeptical ones.

No, and we won't pretend it is. A report is a claim about what someone says they saw — it is not AI-verified video. What it gives you is an early, structured, time-stamped signal with a unit ID and GPS that you can cross-reference against your own vehicle data. Treat it as a prompt for a coaching conversation and a documented record that you were told something, not as proof of an offence. Used that way it's genuinely useful; oversold as evidence it would let you down.

No — it's the cheaper, lighter option for the vehicles a camera program will never cover. AI cameras from the likes of Motive and Samsara verify events with video and are a heavier, more expensive tool; where you can justify them, they do something this doesn't. The sweet spot for NotifyMeDriving is the mixed fleet: keep cameras on the units that warrant them and put a QR sticker on every van, pickup and light vehicle where the capex was never getting approved. One dashboard covers both.

Not directly, and we won't claim a number. Public reports don't appear on your carrier profile — only enforcement does. What this can do is help you catch a behaviour and coach it before it becomes the collision or conviction that does move your rating, and give you a documented coaching program to show an underwriter or auditor. If you tell us the specific rating system you're measured on and what a point is worth to you, we'll work through the realistic case at the demo rather than assert one here.

Several things. Every report carries GPS and a timestamp you can check against your own vehicle data, so a report placing your unit somewhere it wasn't is immediately identifiable. Automated photo and text moderation runs before anything reaches you, and rate limiting plus device signals catch repeat abuse. Most importantly, a single report is a prompt to look, not a verdict — you decide what, if anything, it warrants. Patterns across many independent reports are where the real signal is.

It depends entirely on how it's run, which is why positive reporting is on by default. A channel that only ever delivers complaints trains drivers to fear it. One that also lets the public recognise good driving — feedback you hand back to a driver by name — becomes something many drivers actually value. We'll help you frame the rollout so it reads as "the company has our back and captures the good too," not "management is spying on us."

Reports can be submitted anonymously and most are. We capture the GPS coordinate and timestamp of the report, not the reporter's identity, unless they choose to leave contact details. Reporter IP addresses are stored only as one-way SHA-256 hashes. We don't sell or share reporter data. NotifyMe Inc. operates under PIPEDA and CASL with personal information stored in Canada and a named privacy officer accountable for compliance.

Yes. Any vehicle can be configured with a custom destination URL and the scan routes there rather than into the NotifyMe flow — useful if you already have an incident portal or want a branded intake page. To be clear about the boundary: we store the URL and route the scan to it, and whatever lives at the other end is your system to build and support. We deliberately don't reach into it.

NotifyMe Inc., a Canadian federal corporation incorporated under the Canada Business Corporations Act, corporation number 1805631-5, governed by the laws of Saskatchewan and the federal laws of Canada. Your invoice is in Canadian dollars from a Canadian entity, and personal information is stored in the Canada Central region. US customers are served by our Wyoming affiliate at notifymedriving.com.

Yes. NotifyMe Inc. is majority owned and controlled by a Métis co-founder. If your organization has an Indigenous procurement policy, a supplier-diversity target, or a community benefit obligation, we can provide ownership documentation to your procurement team.

Per vehicle per year in Canadian dollars, dashboard included, priced as the low-cost alternative to a hardware camera program. We're finalizing fleet tiers with our first partners and would rather quote against your actual vehicle count and mix than post a number that doesn't fit. Most fleets run this alongside NotifyMeFleet on one decal program and one invoice. Book a demo for a real figure.

The NotifyMe Platform

One platform. One dashboard. One invoice.

Behaviour is half the picture. Most fleets run NotifyMeDriving and NotifyMeFleet together on a single decal program — one covers how it's driven, the other covers the equipment.

● Live
NotifyMeDriving
QR driver reporting with GPS, unit ID and a coaching dashboard. No 1-800. You're on it.
◷ Coming Soon
NotifyMeFleet
Public defect reporting for your equipment — a bystander scans a wobbling wheel or a loose strap and your driver and safety manager are both alerted with GPS.
◷ Coming Soon
NotifyMeBins
For operators running containers as well as trucks. Supervisors scan a bin, enter a PIN, and dispatch gets a GPS-stamped service request in seconds.
◷ Coming Soon
NotifyMeRV
The consumer side of the platform, for RV and trailer owners on the highway and at seasonal sites.
Book a Demo

Tell us what you run — and what you're measured on

Bring the safety-rating system you're measured against and roughly what a point is worth, and we'll work through where this realistically fits. We'll show you the full flow — scan, report, dashboard, coaching — and be honest if the case isn't there. We respond within one business day.

Canadian entity
NotifyMe Inc., a Métis-owned Canadian federal corporation (CBCA #1805631-5). Priced and invoiced in CAD. Data stored in Canada. PIPEDA and CASL compliant.
Pilot partners wanted
We're onboarding a small number of Canadian fleets as pilot partners with preferential pricing, direct access to us, and measured report volumes you can evaluate.
Operating in the United States?
US customers are served by our Wyoming affiliate at notifymedriving.com with USD pricing.

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